Anne John-Ligali - OKOYE FITNESS LONDON
Co-Founder, Fashion Brand and Creative Director
Inspired by her creative vision and entrepreneurial spirit, Anne co-founded Okoye Fitness with Samuel Okoye in 2022. She leads the brand’s creative direction, overseeing its fashion collections, product designs and visual identity.
Samuel Okoye - OKOYE FITNESS ACTIVE WEARS
WEAR Your Strength - Fitness Wear & Accessories
Co-Founder and Chief Executive Officer
Samuel Okoye’s passion for fitness, boxing and entrepreneurship has inspired him to help others achieve healthier, more active lifestyles.
As CEO, he leads the development and growth of Okoye Fitness, bringing energy, dedication and a strong business vision to the brand.
Alongside Anne, Samuel has expanded the company’s vision to include stylish, high-quality gymwear and fitness products. Together, they are creating a brand that promotes wellbeing, confidence and personal style—helping people to feel good while they look good.
INSPIRED BY THE GAMBIA
Following an unforgettable journey to Banjul, the capital of The Gambia, as well as Sukuta, in summer 2026, Anne and Samuel were inspired to develop Okoye Fitness even further.
They were captivated by the vibrant colours, rich culture, warm hospitality, beautiful beaches, welcoming communities and lively city atmosphere. These experiences inspired them to explore new product lines, fashion collections and souvenirs that celebrate the energy, beauty and spirit of The Gambia.
Together, Anne and Samuel are building more than a fitness brand. They are creating a lifestyle brand rooted in health, creativity, culture and confidence.
